This is the personal website of John Knight. Design scientist for brands driving customer engagement through digital transformation. Designer, innovator, Service Design Agency lead for ikon.agency delivering Service Design consultancy. Maker of UX Design Games for the FLEX™ Service Design Methodology at Aalto University of Arts, Design and Architecture.


I studied Fine Art at Newport, then run my Roy Ascott. Then after some time trying to change the world I progressively worked my way through the media industry. I ended up somehow responsible for IT which led me to study Human-Computer Interaction. I was fortunate to run the world’s first usability lab in a Design Institute and worked all areas of user experience, becoming a skilled UX researcher and designer. Moving between client, agency and consulting I decided to distill my learnings through a Phd in Service Design am now forming the FLEX™ methodology.