Service Design for Digital Transformation™

Service Designer with a focus on designing for engagement in the context of digital transformation. Maker of UX Design Games for the FLEX™ Service Design Methodology at Aalto University of Arts, Design and Architecture.

John Knight I studied Fine Art at Newport, then run my Roy Ascott. Then after some time trying to change the world I progressively worked my way through the media industry. I ended up somehow responsible for IT which led me to study Human-Computer Interaction. I was fortunate to run the world’s first usability lab in a Design Institute and worked all areas of user experience, becoming a skilled UX researcher and designer. Moving between client, agency and consulting I decided to distill my learnings through a Phd in Service Design and am now forming the FLEX™ methodology.